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Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
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tk_aip
Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
tk_tc
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Session (deleted immediately after use)
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Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
tk_ai
Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
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Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
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Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
CallRail is a call tracking and analytics service. Its script swaps the phone numbers shown on a page and stores the visitor's referrer, landing page and session ID, so phone calls and form submissions can be attributed to the marketing source that brought the visitor to the site.
Service URL: www.callrail.com (opens in a new window)
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3600 days, deleted as soon as the check finishes
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Stores the first page the visitor landed on, so the page that led to a phone call can be reported.
180 days
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180 days
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180 days
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180 days
calltrk_session_id
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180 days
calltrk_referrer
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180 days
OpenAI Ads Pixel tracks website conversions from ads shown in ChatGPT, helping advertisers measure and optimize their ad campaigns.
Service URL: openai.com (opens in a new window)
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Duration
__obref
Stores a randomly generated browser identifier used to measure and deduplicate ad conversions across page views.
1 year
__oppref
Stores a privacy-preserving click reference captured from an ad landing page URL, so later page views on the site can be matched back to the ad click for conversion measurement.
30 days
__oaiq_consent
Remembers whether the visitor has granted or denied consent for ad measurement, so the pixel does not need to ask again on later page views.
30 days
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
Service URL: ads.tiktok.com (opens in a new window)
Name
Description
Duration
ttclid
Used for advertising and conversion tracking.
13 months
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