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What You Need to Know About HVAC in New Builds
Building a new home is an exciting time, but it comes with a lot of decisions. Some are fun, like kitchen finishes...
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Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Name
Description
Duration
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
Name
Description
Duration
tk_aip
Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
tk_tc
Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.
Session (deleted immediately after use)
tk_qs
Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
tk_ai
Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
CallRail is a call tracking and analytics service. Its script swaps the phone numbers shown on a page and stores the visitor's referrer, landing page and session ID, so phone calls and form submissions can be attributed to the marketing source that brought the visitor to the site.
Service URL: www.callrail.com (opens in a new window)
Name
Description
Duration
calltrk_nearest_tld
Written briefly to work out the broadest domain that will accept cookies when tracking across subdomains, then removed once that check completes.
3600 days, deleted as soon as the check finishes
calltrk_landing
Stores the first page the visitor landed on, so the page that led to a phone call can be reported.
180 days
calltrk_fcid
Stores a randomly generated form capture ID used to link a submitted form to this visitor session.
180 days
calltrk_override_src
Stores a traffic source supplied in the page URL, used to override the detected source and start a fresh tracking session.
180 days
calltrk_google_experiments
Stores the Google experiment IDs seen on the pages visited, so a phone call can be attributed to a test variant.
180 days
calltrk_session_id
Stores a randomly generated visitor session ID so that a later phone call or form submission can be matched to this visit.
180 days
calltrk_referrer
Stores the referring URL that brought the visitor to the site, so the traffic source of a phone call can be reported.
180 days
OpenAI Ads Pixel tracks website conversions from ads shown in ChatGPT, helping advertisers measure and optimize their ad campaigns.
Service URL: openai.com (opens in a new window)
Name
Description
Duration
__obref
Stores a randomly generated browser identifier used to measure and deduplicate ad conversions across page views.
1 year
__oppref
Stores a privacy-preserving click reference captured from an ad landing page URL, so later page views on the site can be matched back to the ad click for conversion measurement.
30 days
__oaiq_consent
Remembers whether the visitor has granted or denied consent for ad measurement, so the pixel does not need to ask again on later page views.
30 days
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
Service URL: ads.tiktok.com (opens in a new window)
Name
Description
Duration
ttclid
Used for advertising and conversion tracking.
13 months
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