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Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
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Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
tk_tc
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Session (deleted immediately after use)
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Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
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Session in wp-admin; up to 5 years on the frontend
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CallRail is a call tracking and analytics service. Its script swaps the phone numbers shown on a page and stores the visitor's referrer, landing page and session ID, so phone calls and form submissions can be attributed to the marketing source that brought the visitor to the site.
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3600 days, deleted as soon as the check finishes
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180 days
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180 days
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180 days
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180 days
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180 days
calltrk_referrer
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180 days
OpenAI Ads Pixel tracks website conversions from ads shown in ChatGPT, helping advertisers measure and optimize their ad campaigns.
Service URL: openai.com (opens in a new window)
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__obref
Stores a randomly generated browser identifier used to measure and deduplicate ad conversions across page views.
1 year
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30 days
__oaiq_consent
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30 days
TikTok Pixel is a tracking tool that measures user interactions and optimizes ad campaigns on the TikTok platform.
Service URL: ads.tiktok.com (opens in a new window)
Name
Description
Duration
ttclid
Used for advertising and conversion tracking.
13 months
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